This 21 page booklet is a beautiful visual aide showing off new SCHEELS store features. This project came about in summer 2016 when we needed something for groundbreaking events and new store promotion events to explain just what SCHEELS is. It's a sporting goods store... but with animatronic statues of presidents, Giant aquariums, a deli restaurant... a ferris wheel!? ;) It is being given out to new vendors, city leaders, groundbreaking events, press conferences, and more!
The booklet below is for the newest store announcement - The Colony, Texas - it's going to be HUGE!

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