Hammer and Nail is an in-house brand that was created for SCHEELS Men's sportswear shops. I created concepts for a final tag and label and this is the design that was chosen. I had the opportunity to work with sewn clothing labels, pewter buttons, hang tags, and in-store POP signs to create a cohesive look to the brand. 
In-Store POP Display Signs
Hammer and Nail Main Logo
Full Collateral- Clothing Tags and Elements

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